Indumathi M. Nambi, PhD, FNAE on LinkedIn: Revant has come up with another big idea to help us understand the food… (2024)

This newly released app heralds a potential health revolution in India, mirroring Singapore's proactive approach to promoting healthier food choices through mandatory "health ratings" for packaged foods. The concept of assigning ratings (A, B, C, D) based on sugar, salt, and fat content could significantly impact consumer awareness and decision-making if implemented in India.The TruthIn app's innovative feature of providing instant health ratings by scanning barcodes aligns with the growing demand for transparency and accountability in the food industry. Developed by senior doctors and nutritionists, endorsed by a Padma-Shri winning doctor, and supported by a brand ambassador, this app has the potential to empower consumers to make informed and healthier choices.By aiming to simplify complex food labels and promote transparency, TruthIn not only holds food companies accountable for their products but also educates Indian consumers on making healthier dietary decisions. This initiative could mark a pivotal shift towards a more health-conscious society, where individuals are equipped to decipher product labels and prioritize their well-being.Embracing the motto of "Label Padhega India" to "Label Samjhega India," the TruthIn app embodies a transformative tool that has the capacity to revolutionize the way Indians perceive and select their food, ultimately fostering a culture of informed and healthier eating habits. Downloading the app and exploring its health ratings could be the first step towards a more health-conscious lifestyle for many individuals in India.

This newly released app could create a health revolution in India! Singapore government has a “health rating” mandatory for packaged food! Packaged foods in Singapore are ranked A,B,C,D based on the content of sugar, salt and fat! Imagine if something like this existed in India? Well, you don’t need to imagine anymore, there is an app TruthIn which gives a health rating once you scan the barcode of any food label! Their health rating has been created by senior doctors and nutritionists and has been verified by Padma-Shri winning doctor! I have decided to join the TruthIn app as it’s brand ambassador to help consumers make healthier choices! TruthIn’s vision is to make product labels transparent so that Indians can pick healthy food easily. This app could play a serious role in 1) Making food companies accountable for what they sell and 2) Making Indians understand complex labels so that they make healthier choices. You can download the TruthIn APP and scan a product in your kitchen to see its health rating! Ab sirf “Label Padhega India” nahi,“Label Samjhega India”!#LabelSamjhegaIndiaNatFirst orangepeople

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This is good way to learn more about the products that we use. But still it should be update information with no bias

𝐁𝐨𝐮𝐫𝐧𝐯𝐢𝐭𝐚 𝐋𝐨𝐬𝐞𝐬 "𝐇𝐞𝐚𝐥𝐭𝐡 𝐃𝐫𝐢𝐧𝐤" 𝐓𝐢𝐭𝐥𝐞📌 𝐁𝐨𝐮𝐫𝐧𝐯𝐢𝐭𝐚, the popular chocolate malt beverage, is 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐜𝐥𝐚𝐬𝐬𝐢𝐟𝐢𝐞𝐝 𝐚𝐬 𝐚 "𝐡𝐞𝐚𝐥𝐭𝐡 𝐝𝐫𝐢𝐧𝐤" on e-commerce platforms in India. Here's a quick breakdown:🔶 𝐆𝐨𝐯𝐭. 𝐂𝐫𝐚𝐜𝐤𝐝𝐨𝐰𝐧: The Ministry of Commerce and Industry issued a notice stating "𝐡𝐞𝐚𝐥𝐭𝐡 𝐝𝐫𝐢𝐧𝐤" 𝐢𝐬𝐧'𝐭 defined under the Food Safety and Standards Act (𝐅𝐒𝐒 𝐀𝐜𝐭).🔶 𝐍𝐂𝐏𝐂𝐑 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐠𝐚𝐭𝐢𝐨𝐧: The National Commission for Protection of Child Rights (NCPCR) raised concerns about 𝐦𝐢𝐬𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐡𝐞𝐚𝐥𝐭𝐡 𝐜𝐥𝐚𝐢𝐦𝐬 𝐛𝐲 𝐁𝐨𝐮𝐫𝐧𝐯𝐢𝐭𝐚, particularly regarding 𝐡𝐢𝐠𝐡 𝐬𝐮𝐠𝐚𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.🔶 𝐌𝐢𝐬𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? A previous video exposed Bournvita's sugar levels, prompting the NCPCR to investigate𝐜𝐥𝐚𝐢𝐦𝐬 𝐨𝐟 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐜𝐡𝐢𝐥𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭.𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮?🔸 𝐈𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐂𝐡𝐨𝐢𝐜𝐞𝐬: Be mindful of marketing claims and 𝐜𝐡𝐞𝐜𝐤 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐥𝐢𝐬𝐭𝐬 before purchasing drinks for yourself or your family.🔸 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐚 𝐁𝐚𝐥𝐚𝐧𝐜𝐞𝐝 𝐃𝐢𝐞𝐭: 𝐓𝐫𝐮𝐞 𝐡𝐞𝐚𝐥𝐭𝐡 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐚 𝐛𝐚𝐥𝐚𝐧𝐜𝐞𝐝 𝐝𝐢𝐞𝐭, not just a single beverage.𝐋𝐞𝐭'𝐬 𝐃𝐢𝐬𝐜𝐮𝐬𝐬!🤜 What are your thoughts💡 on this development?👉 Do you think clearer labeling regulations are needed?𝑺𝒉𝒂𝒓𝒆 𝒚𝒐𝒖𝒓 𝒕𝒉𝒐𝒖𝒈𝒉𝒕𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒐𝒎𝒎𝒆𝒏𝒕𝒔!#healthcare #healthdrinks #bournvita #ecommerce #india #fssai

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Decoding the FSSAI Directive: A Deep Dive into Health Drink ClaimsYou’ve probably heard of the jingle,“I’m a Complan boy! I’m a Complan girl!”or perhaps- “Boost is the Secret of My Energy”or the evergreen “Horlicks — Get Taller, Stronger, Sharper.”The Food Safety and Standards Authority of India's (FSSAI) latest directive is a game-changer for the health drink industry. It's a wake-up call to brands that have long capitalized on the nutritional insecurities of parents, promising miraculous growth benefits for children.The End of Misleading Labels: The FSSAI's directive demands transparency, compelling brands to drop the "health" label if they can't substantiate their claims.Sugar: The Bitter Truth: With some drinks containing as much as 37g of sugar per 100g, it's time to question if we're nurturing our kids or nudging them towards health issues like diabetes.A Call for Regulatory Frameworks: India's lack of specific regulations for health drinks has led to this free-for-all market. The FSSAI's move is a step towards filling that void.Empowering Consumers: Knowledge is power. Accurate labeling will empower consumers to make choices that truly benefit their children's health and well-being.The Role of E-commerce: Online platforms are now tasked with ensuring that products are categorized correctly, avoiding any consumer deception.As consumers, let's support this initiative by making informed decisions and advocating for the health of the next generation. #FSSAI #HealthDrinks #NutritionFacts #ConsumerRights #ChildHealth #SugarAwareness #HealthyIndia

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The #government recently (April 10, 2024) issued an advisory asking ecommerce companies to remove #Bournvita from portals' 'health drinks' category. It's time to uncover the reality behind the marketing façade of chocolaty drinks. For too long, multinational companies have misled Indian families into believing that these beverages are beneficial for our #health. I often heard the phrase "Bournvita nahi piya kya?" implying that Bournvita is essential for children's growth. However, the reality is that at that age, what truly matters is physical activity.Thankfully, voices in #India are starting to challenge this deceptive marketing. Yet, there's still much progress to be made, especially with regulatory bodies like FSSAI seemingly inactive.This serves as a crucial #reminder for us all: the skill of reading labels cannot be overstated. Let's empower ourselves with knowledge and make informed choices about what we consume. It's time to take control of our health and well-being.#ChocolatyDrinks #Health #MisleadingMarketing #FSSAI"

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Bournvita: The Great Indian Milk Debate Continues!The news of Bournvita potentially being removed from the "health drink" category on e-commerce platforms has sparked a national conversation! But is this just about health labels, or something deeper? Let's explore!Beyond Health: Bournvita and the Magic of MilkWhile the sugar content might have led to the categorization change, Bournvita's significance goes beyond being a mere "health drink." It's a taste that's woven into the fabric of Indian childhood.Bournvita's Legacy: Leading the Milk ChargeThink about it - how many of us grew up with the iconic jingle "Bharat ka bacha bacha doodh pita hai Bournvita ke saath"? Bournvita, for generations, has been instrumental in getting children to enjoy milk, a crucial part of a healthy diet.The Dominating Force: Bournvita vs CompetitorsMany leading dairy brands like Amul and Mother Dairy have tried to capture the magic of Bournvita with their own milk drinks. But Bournvita continues to hold a special place in the hearts (and taste buds) of children and families.The Future of Bournvita and Milk MagicThis news might be an opportunity for Bournvita to adapt. They can refocus on the joy and taste it brings to milk consumption, or even explore sugar-conscious recipe options. As consumers, we can be more mindful of ingredients and explore healthier alternatives.The Bottom Line:The "health drink" label might change, but Bournvita's legacy as a milk-loving companion remains strong. It's a call for brands to innovate while empowering us to make informed choices.Here's why Bournvita might still be a top choice:Unmatched Taste: Bournvita's unique flavor profile makes milk truly enjoyable for children.Energy Boost: The combination of milk and Bournvita can provide a quick energy boost.Convenience: Bournvita offers a quick and easy way to make milk more appealing.Trusted Brand: Generations of families have relied on Bournvita, making it a familiar and trusted choice.Join the Conversation!#BournvitaDoodh#DoodhMeinHaiBournvita#IndiaKiMilkMagic#BournvitaTasteMemoriesBournvita might not be solely about health, but it's a delicious #salesachinhttps://lnkd.in/d3HnZkEs

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🌟 Shaping a Healthier Tomorrow: The Imperative for Food Transparency 🥗🔍In a world filled with endless food choices, the need for transparency in what we consume has never been more crucial. As I delve into the realm of health and nutrition, I've come to recognise the fundamental role that food transparency plays in our well-being. 🍎💡🔍 Why Transparency Matters: Imagine having access to detailed ingredient breakdowns, nutritional analyses, and understanding the impact of our food choices on our health. Transparency empowers us to make informed decisions, fostering healthier lifestyles. It's about knowing what's on our plate and its implications. 🍽️🔬🇮🇳 The Indian Perspective: In a country with diverse culinary traditions and a vast array of packaged foods, there's an undeniable need for comprehensive food transparency tools. India deserves an innovative solution that embraces our rich food culture while prioritizing health and informed choices. 🌿🇮🇳📱 Introducing Scan karle : This is why I'm passionate about Scan karle. It's not just an app; it's a movement towards food transparency. It empowers users with insights, educates them about their food, and revolutionises the way we approach nutrition. 🚀📊👥 Join the Movement: Let's champion this cause together! Embrace transparency, make informed choices, and pave the way for a healthier India. It's time to elevate our relationship with food, one scan at a time. 🌟🔍#FoodTransparency #HealthyLiving #NutritionMatters #Empowerment #InformedChoices #HealthTech

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Mumbai-based #Xume, founded by Akshaye Jalan, aims to be India's first scoring and recommendation system for #packaged food, helping consumers make healthier choices. The platform enables users to scan the barcode of a packaged food item through the #app, providing access to the ingredients list and assigning a health score out of 100.Xume has built a comprehensive database covering over one lakh products, 10,000 ingredients, and more than 3,500 brands. Read More👇#healthtech #startup #healthyfood

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Why can it no longer be kept in the health drink category? The popularity of healthy beverages is increasing in Indian households, Bournvita is a well-known name in this category. But now it cannot be considered a health drink. Which has sparked controversy and debate.Many generations in India have grown up drinking Bournvita as a ‘health drink’ and I am one of them, the reason for this is that ever since Bournvita was launched in the country, it has been shown as a health drink in advertisem*nts. . The central government has asked all e-commerce websites to remove Bournvita from the health drinks category of drinks and beverages from their platforms.Read More At - https://lnkd.in/efPW94J2 #bournvitacontroversy #Bournvita #bournvita #bournvitang #bournvitatechbootcamp #horlicks #horlickscake #horlicksmalaysia #horlicksmy #horlicksdrink #healthydrink #healthydrinkshare #healthydrinking #HealthyDrinkForKids #healthydrinksforhealthylife #healthydrinkrecipe #healthydrinksforhealthylife✌️😊 #healthydrinkspecialist #healthydrinksforkids #healthydrinkfordiabetes