You might have noticed the smile in Amazon’s logo, but there’s another detail in the well-known logo that you might not have spotted.
Though it has risen in popularity in recent years, Amazon has been around for decades and the logo as we know it has been in place since the early 2000s.
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“If you look closely, you can see the bright yellow centre with smaller lines extending to the outside of the logo. And no, that’s not supposed to be the sun,” Guzman y Gomez told 7NEWS.com.au.
It actually symbolises the cross-section of a freshly cut lime, an integral ingredient in Mexican cuisine.
The little-known detail symbolises the company’s “love of fresh ingredients”.
The logo has an arrow that looks like a smile on the face. This conveys the happiness and satisfaction of a customer after buying from Amazon. Also, the arrow connects the letters a to the letter 'z' of the brand name, conveying the products' availability for the consumers.
Ultimately, the 'Amazon' name became central to the visual and conceptual power behind the company's logo. Today, the iconic 'Smile' logo features an arrow starting at the letter A and ending at Z (from 'A to Z'). It's a motif that cleverly reflects Amazon's endless range of products and end-to-end delivery.
The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sells everything from a to z, and the smile on the customers face when they bought a product.
Amazon has used a number of popular logos over the years. The current Amazon logo depicts the absolute message that they sell everything from A to Z. In addition to that, the arrow below the wordmark visualizes the smile that the customers of the company would experience by shopping on their website.
The orange arrow in Amazon's logo, playfully stretching from the letter 'A' to 'Z', is not merely a design element. It signifies that the platform provides everything from A to Z. Beyond its visual appeal, the orange color psychologically communicates positivity, warmth, and a universe of endless possibilities.
Turner opted for a bold letter “A” that featured a vertical white line, symbolizing the Amazon River. Underneath the design, Turner included the “amazon.com” wordmark for easy identification.
The Amazon represents over half of Earth's remaining rainforests, and comprises the largest and most biodiverse tract of tropical rainforest in the world, with an estimated 390 billion individual trees in about 16,000 species.
The brand name Amazon is in black to convey its authority in its niche field amongst consumers. The arrow is yellow, which gives the logo a distinctive look. Since the arrow is in the shape of a smile, its yellow color expresses the satisfaction and happiness on a consumer's face.
On July 5, 1994, Bezos initially incorporated the company in Washington state with the name Cadabra, Inc. After a few months, he changed the name to Amazon.com, Inc, because a lawyer misheard its original name as "cadaver".
Users of the Amazon Shopping app will now see a brown box that resembles a parcel with a blue strip that looks like packaging tape above the company's signature arrow in the shape of a smile.
Yes, the curved arrow on the Amazon logo is intentionally designed to resemble a smile. This design element conveys a sense of happiness, satisfaction, and customer-centricity, aligning with Amazon's goal of providing a positive customer experience.
When one initially looks at Amazon logo the arrow at the bottom seems like a smiley face, but it is more than that. The arrow is pointed from a to the z; representing the fact that Amazon offers sheer variety of products for sale. And the smiley depicts customer's satisfaction.
Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler. Launched in January, the icon depicts a strip of blue tape over an Amazon "smile" logo. But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work.
He selected the name Amazon because it was exotic and different and as a reference to his plan for the company's size to reflect that of the Amazon River, one of the largest rivers in the world. Since its inception, the company's motto has always been "get big fast."
The Amazon Prime badge is a symbol of trust and quality that is displayed on product listings. It indicates that the item is eligible for Prime's fast and free two-day shipping, making it more appealing to potential customers.
Introduction: My name is Greg Kuvalis, I am a witty, spotless, beautiful, charming, delightful, thankful, beautiful person who loves writing and wants to share my knowledge and understanding with you.
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