Hidden meaning of 11 world's most famous logos - Nike - The Economic Times (2024)

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What is the hidden message in the Nike logo? ›

In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess' wing,'swoosh', which symbolises the sound of speed, movement, power and motivation. The U of Unilever is filled with variety of random images.

The Nike logo, also known as the Swoosh, depicts motion, speed, and success (in the form of a positive checkmark). It was inspired by the wings of the Greek goddess of victory, Nike.

Nike co-founder Phil Knight was adamant that his company's new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.

The company was named after the Greek goddess of victory, Nike (Νίκη). Apart from its own brand, Nike market its products under Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max and other as well as subsidiaries including brands Jordan, Hurley Int.

The reverse text on Nike sneakers refers to the reverse version of the Nike logo's "Just Do It." Nike's brand logo usually includes a simple and recognizable "Swoosh" graphic and the brand slogan "Just Do It." "Just Do It" is Nike's brand slogan.

Origin. Dan Wieden, cofounder of the advertising firm Wieden and Kennedy, revealed the phrase was inspired by the final words of a death row inmate who was facing execution and said, "You know, let's do it." "I remember when I read that I was like, that's amazing.

Greek/Hebrew Definitions. Strong's #3529: nike (pronounced nee'-kay) apparently a primary word; conquest (abstractly), i.e. (figuratively) the means of success:--victory.

Nike is the Greek goddess of victory, both in regards to war and friendly competition. She is often associated with Athena, the goddess of wisdom and war, and Zeus, the king of the Gods. Due to her close relationship with both, she became their divine charioteer and is often depicted as such.

Nike, in Greek mythology, is the goddess of victory. This intentional association aligns with the company's focus on athletic excellence and triumph. Bill Bowerman and Phil Knight, the founders, chose this name to embody the spirit of winning inherent in sports. The name changed in 1971.

The Nike mission statement is “to bring inspiration and innovation to every athlete in the world.” If we break this statement down, it is easy to see that the company's mission has three core components: bringing inspiration, creating innovation, and supporting every athlete in the world.

What does the word Nike really mean? ›

Meaning of Nike in English

The company Nike is named after the Greek goddess of victory. On the back of the medal, Nike holds a small victory leaf. According to some Nike, goddess of victory, was also a daughter of Ares. Nike fought with the god Zeus in his battle against the Titans.

The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.

Initially, an idea behind the Nike logo was to draw a shoe. Then, it was supposed to be put on a tissue. If it looked fine, then probably they would have approved working on it further. But Davidson told in an interview that the real challenge was in converting that idea of a shoe into a logo design.

Founding and early history

In 1971, Blue Ribbon split with Onitsuka; and the duo changed the firm's name to Nike, after the Greek goddess of victory. Its “swoosh” logo—which became one of the world's most recognized brand logos—was also introduced that year.

Empowerment Through Brand Messaging

Nike's brand message has always centered on empowerment. They don't just sell products; they sell aspirations, dreams, and the idea that with Nike, you can achieve your goals. The tagline «Just Do It,» which has become synonymous with the brand, encapsulates this message succinctly.

Origin. Dan Wieden, cofounder of the advertising firm Wieden and Kennedy, revealed the phrase was inspired by the final words of a death row inmate who was facing execution and said, "You know, let's do it." "I remember when I read that I was like, that's amazing.

Nike was the winged goddess of victory. Athletes who wanted to win worshipped her. Even today, she has some significance to athletes. If you look carefully you may notice a striking similarity between Nike's wings and a famous swoosh symbol found on sneakers.