Do you know the story behind famous logos? If not, let’s look at one of the biggest online e-commerce companies today.
Amazon has its beginnings in the garage of Jeff Bezos. They sold mail-ordered books and later expanded to accommodate other movie and music industries.
Interestingly, the famous online retailer was named Cadaber, but when a lawyer misheard the name for Cadaver, Bezos changed the name to Amazon.
Let’s dive deeper into the history of the brand through its logo. It’s had a total of six logo changes. Join us as we look through each of amazon's logo images and explain why they worked and didn’t work, hence the rebranding of the logo.
Amazon Logo History
Ever wonder why Bezos chose Amazon as the name of his company?
The answer is that A is the first letter of the alphabet. But the most noteworthy fact about the creation of the business’ name is that Jeff chose it because Amazon is the largest river, and he was creating the world’s largest bookstore.
Since its establishment, weekly, Amazon’s revenue has been $20,000 from delivering books to 45 countries. However, investors got frustrated since Amazon’s growth was slow.
The estimated timeframe for the company to be profitable was four to five years since Amazon wanted to focus on expansion and growth. But that estimation was rendered false. After the dot-com bubble burst, Amazon became the leading savior of 2000 for online shops, despite their decline. And by 2001, the company had a $5 million profit and continued to grow.
Amazon Logo Meaning
Now we know how Amazon became this huge e-commerce company that we know today. Let’s get into what the amazon logo means today.
Thus, join us as we go down memory lane and look at Amazon’s logo history from A to Z. There are six designs, so let’s go through amazon’s old and new logos together.
1995-1997 Logo
The design started as minimalist—this is amazon’s original logo. The letter A is in black with a squiggly line originating from the left side of the letter. The line represents the Amazon river, making the graphic into a negative space logo. It’s simple yet able to stand out amongst the competition.
1997-1998 Logo
Next, we still have the letter A with a squiggly line across it, but the design of the letter A is modified. Here, we can see that the Amazon river now runs from the middle instead of the upper left corner. And the letter A is filled with horizontal lines that accentuate the river’s shape and make it look like a zebra. It’s quirky and grabs the attention of both existing and new customers.
1998 Logos
Two logos came into existence this year. The first one was in plain text, saying amazon.com in a serif typeface. Under that was the slogan, Earth’s Biggest Library, in all caps with a sans-serif.
The design felt too serious for the branding—a second logo was born. Ditching the slogan, the word amazon.com was the highlight of the graphic. It had a prominent letter O that was a bit bigger than the other letters, and the color was yellow.
Both worked because one had a slogan, and the other incorporated a different color to the wordmark logo.
1998-2000 Logo
Later in 1998, we finally saw the final wordmark of the company. They used Officina Sans typography for amazon.com. The wordmark had the signature swish under it, forming a slight arch representing the connection between the past and future.
2000-Present Logo
Lastly, we have the logo we know and love today—amazon.com with the amazon logo arrow that’s yellow and connects from A to Z. The arrow forms a smile which Amazon is hoping you feel when you get your parcel.
Now, amazon has square logos and logo apparel for their app, employees, and patrons worldwide. Their logo now is a symbol of success globally.
The Success Continues
That concludes our walk down Amazon logo memory lane. You now know how amazon’s cool logo came to be. Their branding’s basis is on association and who they want to become as a business.
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Read More On Famous Logos Here:
- History of The Ferrari Logo
- 25 Famous App Logos to Keep You Amused
- The Logo History of Coca-Cola
Written by DesignCrowd on Thursday, May 12, 2022
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
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