Humans are incredibly visually oriented, and information presented visually will be more digestible and likely to be remembered. Infographics help you do just that!
In fact, according to Google Trends, the search terms “infographic” and “infographics” have seen a multifold rise in interest worldwide.
21 infographic examples (with categories!)
One of the most popular types of infographics is blog-to-image infographics. These are extremely popular with content marketers who convert their blog posts into an easy-to-read infographic and post them on social media platforms like Pinterest, LinkedIn, and Instagram.
A great content hack to boost your website/business traffic.
However, you must know what type of infographic to use, as not all information is the same. There’s a type to explain a DIY process step by step, another type to present a timeline of events or tell a story, another one for showing comparison, and more such types.
Let’s explore the most popular infographic examples that can inspire you to create content-led designs for social media, business presentations, websites, and more.
1. Data-driven/statistical infographics
Choosing a specific topic is one of the essentials when creating infographics. Due to this, a lot of detailed data, such as statistics and metrics, need to be included in the infographic, but in an eye-catching way.
The example below is a great representation of this. It’s jam-packed with information, yet it doesn’t look overwhelming, thanks to clever design. It presents the data collected in a survey regarding file loss and backup.
However, rather than being overly clinical and minimalistic, it keeps the readers’ attention with illustrations and visual data representations.
The next infographic shows real estate sales trends over a 10-year period. It includes data about the years with the most and least real estate sales and the top and bottom counties in sales.
But if you don’t want to show the data progression over a long period of time, then this infographic is a good example. This infographic can be an awesome tool for companies that want to identify their shortcomings and increase their performance.
Such great infographics simplify complex statistical information and make the information easy to digest and remember.
If you are creating one, follow our guide on tips to present data using infographics.
2. Timeline infographics
Timeline infographics showcase a chronological sequence of events, illustrating the progression of time. They are commonly used to present historical timelines, project milestones, or the development of a specific topic over time.
A well-organized business plan is crucial in pitch decks and presentations. This template empowers business professionals to craft visually engaging plans suitable for diverse audiences.
If you are an expert content marketer who helps novice marketers create a website or launch an online store, a step-by-step timeline infographic can help your students grasp the entire process at a glance.
Furthermore, you can use this template for other purposes, such as describing product launch stages, creating marketing strategies, describing various processes, and more.
You can also use a colorful timeline infographic to present the milestones you or your business achieved in a particular year. In any infographic guide, contrasting colors are always suggested rather than a monochromatic theme when designing a timeline infographic.
If you don’t want to use bold colors, I suggest illustrations/icons and colorful shapes - one of the visual design basics for marketers. This can make your infographic stand out and help your audience quickly understand the point.
3. Comparison infographic
Comparison infographics highlight the similarities and differences between two or more items, concepts, or options. They often present information side-by-side, aiding decision-making and providing a quick overview of key distinctions.
Comparison infographics are not just for business and marketing purposes. They can also be used to spread awareness and information.
Look at this infographic example, which simplifies the difference between COVID and flu in a simple, illustrative manner. Great visual communication like this draws attention and communicates your message quickly!
Comparison infographics can be used in almost any field, which makes them incredibly versatile and popular.
4. Process infographics
Process infographics break down intricate procedures or workflows into step-by-step visual representations. Clear graphics and concise text help the audience understand and follow complex processes more easily.
How do you showcase complex information so that it’s visually striking and easy to understand for everyone?
Leave that up to Apple. Each release of a new product means a new page to drool over, resulting in a website filled with interactive infographics that help visitors experience products better.
Even today, when both have reached new heights, many people still confuse marketing and advertising. Using layout and color, this simple infographic perfectly represents how far-reaching and over-encompassing marketing is compared to advertising.
Carlite, a car rental service based in Singapore, has this wonderful infographic on its website that shows its customers how to handle situations in case of an accident. The process is broken down into five simple steps and illustrated so people can understand it better.
5. Social media infographics
Social media infographics visually convey insights on platforms, trends, and strategies. They cover user statistics, emerging trends, content strategies, hashtag usage, advertising insights, and user engagement metrics.
Additionally, infographics may focus on social media calendar creation, influencer marketing, crisis management, and analytics tools, offering a concise and engaging way to stay informed in the dynamic realm of social media.
Social media infographics can visually present data on effective strategies for boosting traffic. They can showcase content types that drive engagement, optimal posting times, the impact of visuals, hashtag usage, and the importance of call-to-action elements.
Additionally, infographics can highlight successful case studies, share tips for leveraging user-generated content, and provide insights into the role of influencers in increasing social media traffic.
This visual format helps businesses and marketers quickly grasp actionable steps to enhance their social media presence and drive traffic to their platforms.
You can also do a social media poll or a detailed study and display the survey results in an infographic. Many established digital marketing companies like Semrush, Ahrefs, and Hubspot do this for their Instagram content and even on LinkedIn.
6. Geographical infographics
Geographical infographics use maps and visual elements to represent spatial data, distribution patterns, or regional trends. They are valuable for conveying information related to geography, demographics, or location-specific data.
The best advice to remember with map infographics is that less is more. Since they inevitably present at least two sets of information (location and something else), they can quickly become overwhelming.
This is an infographic we've created to show the different hourly rates of graphic designers worldwide. A graphic designer in England probably doesn't have the same rates as one in Spain. However, the purpose of this infographic was to give ballpark figures and present the vast differences in hourly rates for freelance designers.
You can add various data points to make your geographical infographic even more alluring. For example, you could create an infographic that tells you about different factors that affect the tourism industry of Japan.
7. How-to or instructional infographics
When designing a how-to infographic, laying out the design matters a lot. While a horizontal format is common, a vertical layout can be equally effective. The key lies in organizing information into coherent groups, ensuring a seamless process flow for viewers.
We created an infographic on how to start a SaaS business, and the infographic highlights essential steps, emphasizing the importance of a well-structured layout for effective communication.
You can also outline procedures for completing certain projects or jobs using instructional infographics. This versatile design can be a valuable addition to brochures or pamphlets.
Instead of going with different colors, you can use a monochromatic theme to keep the information subtle and stand out.
How to get ideas for infographics?
Infographics can be made for almost any topic and websites that use them to convey a great amount of information in a limited amount of space. They are a staple for curated and well-thought-out web design and can be used for almost any website.
Here are a few ways to find infographic ideas that are relevant and useful to your intended audience.
- Pick a single important issue to your brand. For example, a sustainable clothing brand should focus on statistics like water consumption and responsible farming practices.
- Look at your own data. Find out who uses your product/service and why. This is also useful in reaching new potential customers.
- Instruct your customers on how to use your product/service. How-to infographics are a great way to boost engagement and help people connect with your brand.
- Give an overview of your performance or impact, such as an end-of-year review. This will help you identify the strengths and weaknesses of your product/service and give potential customers a better insight into your company.
What the main idea of an infographic is depends on the service or product you’re offering. Make sure you find relevant information to include in your infographic. The best way to ensure this is to research your product or service and the competition thoroughly.
With so much information, deciding which pieces to include can be overwhelming. However, a good rule of thumb is to focus on statistics.
One of the best ways to get inspiration for your infographics is to peruse the existing material. Pay heed to current industry trends and the latest news.
Final thoughts
We live in an increasingly digital world where everyone competes for attention. Infographics are excellent partners in web design since they can convey information quickly and clearly.
The diversity of the nine infographic examples listed shows endless possibilities. Remember that you don’t have to pull out all the stops and completely transform your web design.
You can also start smaller by adding one infographic to your next blog article. Or by designing this year’s review into an infographic. If you hadn’t considered infographic-driven web design, these examples of infographics hopefully planted a seed.
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